Catching fish is only half the gold-making equation. The other half — and arguably the more important half — is selling them efficiently on the Auction House. The default WoW Auction House interface is functional but painfully slow for bulk sellers. The right addons can cut your listing time by 90% and help you price your fish for maximum profit.
The Big Three AH Addons
Three addons dominate the WoW Auction House scene. Each has strengths that complement different playstyles. Here is a quick comparison before we dive deep into each one.
| Addon | Best For | Learning Curve | Fish Selling Rating |
|---|---|---|---|
| TradeSkillMaster (TSM) | High-volume sellers, market manipulation, automated posting | Steep | Excellent |
| Auctionator | Casual to moderate sellers, quick listings, simple price checks | Easy | Very Good |
| RECrystallize (formerly AuctionFaster) | Bulk posting with minimal setup | Minimal | Good |
TradeSkillMaster (TSM): The Gold Maker's Standard
TSM is the most powerful Auction House addon in WoW, and it is the go-to choice for serious gold makers. For fish sellers, its strength lies in automated posting operations that let you list hundreds of fish stacks with a single click.
Setting Up TSM Groups for Fish
The first step is creating item groups that contain the fish you regularly sell. Here is a recommended group structure for a fishing-focused operation.
- Fish - Current Tier — All fish from The War Within that are used in current raid food recipes. These are your highest-value items and should be priced aggressively.
- Fish - Previous Expansion — Dragonflight fish that still sell. Lower volume but consistent. Price at a slight premium since supply is dwindling.
- Fish - Legacy — Older expansion fish for leveling cooks and achievement hunters. Low volume, high margins. Price well above crafting cost since buyers have few alternatives.
- Fish - Cooking Mats — If you cook your fish into finished food, create a separate group for the cooked products with different pricing rules.
Configuring Posting Operations
Once your groups are set up, you need posting operations that define how TSM lists your fish. Here are the recommended settings for fish sellers.
| Setting | Recommended Value | Why |
|---|---|---|
| Duration | 24 hours | Fish sell quickly; shorter durations mean lower deposit fees if they do not sell |
| Stack size | 5, 10, or 20 | Match common recipe requirements. Feasts often need 5-10 of each fish |
| Minimum price | 50% DBMarket | Prevents posting during extreme price crashes |
| Normal price | 100% DBMarket | Posts at the current market average |
| Maximum price | 200% DBMarket | Caps your price during temporary spikes to ensure sales |
| Undercut amount | 1c (Retail) / 5-10% (Classic) | Retail uses commodity pricing so undercutting is minimal; Classic benefits from visible undercuts |
The key pricing string for most fish operations is straightforward. Set your minimum to protect against selling too low, your normal price to track the market, and let TSM handle the rest. For current-tier fish, you can be more aggressive with pricing since demand is reliable.
The TSM Posting Workflow
Once configured, your daily posting routine becomes extremely efficient.
- Open your bags at the Auction House
- Click the TSM posting tab
- TSM scans your inventory and matches items to your groups
- Review the suggested prices (TSM shows you the current market price and your posting price)
- Click "Post" to list everything in one batch
What used to take 10-15 minutes of manual listing now takes about 30 seconds. For someone running regular fishing sessions, this time savings adds up to hours per week.
Auctionator: The Simpler Alternative
If TSM feels overwhelming, Auctionator is the perfect middle ground. It enhances the default AH with better search, quicker posting, and price history — all without the complex setup that TSM requires.
Why Auctionator Works Well for Fish Sellers
- Quick post tab — Drag fish from your bags to the posting area, and Auctionator automatically suggests a price based on current listings. One click to list.
- Shopping lists — Create lists of fish you want to monitor. Check competitor prices with a single search before posting your own.
- Full scan data — Auctionator performs regular full scans of the AH, giving you historical price data for any item. Invaluable for spotting price trends.
- Undercut detection — Auctionator shows you when your listings have been undercut, so you know when to cancel and relist.
Auctionator Quick-Post Setup for Fish
Setting up Auctionator for fish is straightforward. Create a shopping list called "Fish Prices" and add all the fish you regularly farm. Before each posting session, run the shopping list to see current prices, then switch to the selling tab to post your inventory. Auctionator remembers your preferred stack sizes and durations, so subsequent posts are even faster.
Price Tracking Tools
Beyond in-game addons, external price tracking tools help you decide when to sell and when to hold your stock.
| Tool | Type | Best Feature |
|---|---|---|
| The Undermine Journal | Website | Historical price charts for any item on any realm |
| TSM Desktop App | Desktop app | Syncs real-time pricing data to your in-game TSM addon |
| WoW Economy Discord | Community | Real-time market discussions and tip-offs from other gold makers |
| Oribos Exchange | Website | Clean price comparisons across realms and regions |
Pricing Strategies Specific to Fish
Fish have unique market dynamics compared to other trade goods. Here are pricing strategies tailored specifically to the fish market.
- Do not undercut on raid nights — Fish sell quickly on Tuesdays and Wednesdays regardless. Posting at full market price during these windows maximizes your gold without slowing sales.
- Post in recipe-sized stacks — Look up what the popular cooking recipes require. If the best stat food needs 5 fish per craft, post in stacks of 5, 10, or 20. Odd stack sizes like 7 or 13 sell slower.
- Price cooked food separately — If you are selling both raw fish and cooked food, price them independently. Cooked food should reflect the combined cost of all ingredients plus a markup for the cooking effort.
- Watch for reset opportunities — When fish prices crash below crafting value (the value of the food they produce), buy out the cheap listings and reset the market. Fish markets are thin enough that this is feasible even with moderate capital.
TSM handles the selling — FishBot handles the catching. Automate both ends of your gold operation.
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Putting It All Together
The ideal fish-selling setup depends on your volume. Here is a recommended path.
- Just starting out — Install Auctionator. Use the quick-post tab to list fish at market price. Create a shopping list to track prices. This takes five minutes to set up and covers 80% of what you need.
- Regular fish seller — Add TSM. Set up fish groups and posting operations. The initial configuration takes 30-60 minutes, but it saves you hours over time. Use Auctionator alongside for quick price checks.
- High-volume operation — Full TSM setup with multiple groups, cancel-scan operations, and the TSM desktop app for real-time data. Supplement with The Undermine Journal for trend analysis and market timing.
Regardless of which addon you choose, the core principle is the same: spend less time listing and more time fishing. Every minute you spend manually posting auctions is a minute you could be catching fish. Let your addons handle the selling so you can focus on the catching — or let your bot handle the catching while you handle the selling. Either way, efficiency is the name of the game.
"The difference between a 5,000 gold-per-hour angler and a 15,000 gold-per-hour angler usually is not where they fish — it is how they sell."
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